It’s not you it’s me – why customising the customer journey returns extreme results
All too often retailers look to sell or entice consumers with the offerings their merchants want to sell, the consumer only cares if the experience is about them. In their mind they are an audience of ONE. The attitude of the consumer is, “You have been collecting all of this data on me for years. Do you care enough to make your store about me or is the only point of the loyalty card that I get the same
discount everyone gets, but won’t get without it?”
“It’s not about you, Mr. Retailer, it’s about me!”
The potential rewards are tremendous with sales growth that is up to 3x similar retailers that do not personalise. This white paper reviews the potential, where retailers are investing, and what is returning the best bang for the buck.
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